My 2020 theme is that if it doesn’t scare me, it’s not big enough. I’ve realized that one of the biggest impediments for not going bigger is that we set our bar too low. In the previous episode, I shared how mid year I had a shift that scaled my thinking, and that led me to having the confidence to knowing that I could do big deals and raise the capital that I needed. I realized that these big boys in the game are no smarter than me, and that if they could do it, so could I. But I had to set a higher bar, and close the knowledge gap to actually accomplish it.

I now know that it’s much easier to raise for a $10 million deal than it is to raise for a $200,000 deal and that if I’m going to go for, I might as well go big.